Will they come back tomorrow? The most important KPI for youth sport coaches

    Here at USSA Malaysia we talk a lot about coaching education. What do coaches really need to know to be successful, and can we package it into a course? So our curriculum for coaching is filled with physiology, motor learning, technical aspects of training, and, of course, specific sport skills. We hope that our courses help coaches meet the KPIs that their future employers set.

    And those KPIs can be tough because they're not your typical list of coaching goals. Most often they're the result of specific circumstances. A new coach, for example, may be hired to pull a team up from the bottom of an avalanche sport misery. How this is framed in KPI language could be quite interesting.

    State, national, and professional level coaches have KPIs, you can bet on it. But youth sport coaches? Probably not. But there is one KPI in youth sport that is like the "one ring to rule them all' and that is, Do your athletes look forward to coming back tomorrow? Are they hooked on the sport? Do they enjoy what they are doing?

    For any youth sport coach this is the most important KPI of all. It really doesn't matter how much technical knowledge a coach has or how good an athlete he was in his younger days. These things may be mild indicators of possible future success but unless that coach can get the athletes to practice sessions then he's not going to be very successful. Unless he can ignite an interest, indeed a passion for the sport in his athletes then he's not going to be very successful.

    Getting kids hooked on sport is a skill that is almost impossible to teach and it's hard to pin down exactly what a coach does that stokes this passion. It's not a checklist of things to do or say. It's something we might label as a soft skill. But it's easy to create KPIs that measure this soft skill.

    The two most important factors in a country's sport success are:

    • The number of athletes under training in a sport (more is better).
    • The length of time those athletes are participating in the sport.

    While there may be many people who are responsible in some way for these two factors it's coaches who bear primary responsibility for them. The coach creates the environment for the young athletes. He or she makes it fun to be at practice and competitions. Coaches keep young players interested and looking forward to future challenges.

    Eventually athletes develop their own internal motivation for training and learning and the responsibility for their success shifts from the coach to them. However, at the beginning the responsibility is all on the coach. The coach is 100% responsible for the environment he creates.

    To put this in performance terms we only need one sentence:

    Get as many athletes as you can into your program and keep them there as long as possible.

    The way this is done is to make training and learning something youngsters look forward to, something they want to do again.

    Coaches who are able to do this will be wildly successful. When athletes leave a training session looking forward to the next one it means that the coach is doing something right. He's doing a good job. This is the most important thing a youth coach does.

    --------
    Bill Price is the Chief Information Officer at USSA Malaysia in Kuala Lumpur.

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    3. Who won the Malaysia Games? Selangor, but Terengganu is the real star of the show! - 01 October 2018
    4. What is the anaerobic threshold? - 06 February 2017
    5. Deliberate practice vs. late specialization - 24 September 2018
    6. Knowing the difference between a sports program and a sports team is the difference between high performance and poor performance - 23 January 2017
    7. Malaysian schoolchildren study illustrates relative age effect - 13 February 2017
    8. "Naturalization is the key to sport success." Really? - 30 January 2017
    9. Individualism vs. collectivism in sport - 26 December 2016
    10. Malaysia's sibutramine incident offers a glimpse into the complexity of the drugs in sport issue - 06 November 2017
    11. A foreign coach is not always the answer - 17 October 2016
    12. Some ideas for Malaysia's new sports minister - 14 May 2018
    13. Re-thinking the mission of Malaysia's sport associations - 03 September 2018
    14. USSA Malaysia at official Khidmat Negara 2.0 launch - 27 April 2016
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    16. Who won the SEA Games? - 04 September 2017
    17. USSA Malaysia teaching Fit4Life module in Khidmat Negara pilot - 26 October 2015
    18. You're out! BAM eliminates players from Super Series and Grand Prix Gold tournaments unless they join BAM program - 10 October 2017
    19. Understanding the role that intrinsic and extrinsic motivation play in the athlete development process - 20 November 2017
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